iOS7 - How to turn off the automatic gesture to go back a view with a navigation controller?

iOS7 - How to turn off the automatic gesture to go back a view with a
navigation controller?

So I'm noticing all of my views are receiving the gesture to go back (pop
a view) when the user swipes on the very left side of the screen (in
either orientation).
I've tried so far with no avail to turn it off using:
[self.navigationItem setHidesBackButton:YES];
Within the init of the NavigationController itself (as the delegate seems
to be using that).